Den 25 juli 2025

Dear Carina,
Thank you very much for your message and for your interest in understanding the NATRUE certification.

We understand that certification details can sometimes be overwhelming, so here is a simple overview focusing on the natural and organic content percentages:

What is NATRUE?
NATRUE is an international label that guarantees cosmetic and personal care products contain natural and organic ingredients, and meet strict quality and safety criteria.

How much natural or organic content is required?
Depending on the certification level, products must contain minimum percentages of natural and/or organic ingredients:
Natural Cosmetics: At least 75% of the total product ingredients must be of natural origin.
Natural Cosmetics with Organic Ingredients: At least 75% natural ingredients, with a minimum of 20% organic ingredients.
Organic Cosmetics: At least 95% of the total ingredients must be natural origin, with a minimum of 70% organic ingredients.

What else does NATRUE ensure?
No synthetic fragrances, colors, or preservatives harmful to health or the environment. No ingredients derived from petrochemicals, silicones, or genetically modified organisms (GMOs). Independent and strict certification process to verify compliance.

How to find NATRUE products?
Look for the NATRUE logo on packaging—it means the product has met these strict standards.

All products are listed in our database, you are welcome to browse : NATRUE Database | NATRUE

We hope this helps clarify the NATRUE certification. If you have any other questions, please feel free to ask 😊

With kind regards from Brussels